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SOA World Editorial - Discovering Dr. Dolittle
From the title, you might be thinking that I'm about to start this month's editorial with a reference to talking to animals and somehow tie that into SOA. Instead, what I actually would like to talk about is the pushmi-pullyu (I got the spelling from Wikipedia; I always thought it was 'push-me pull
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StopMusclePain.com Launched as Only Website Dedicated to Reversing Back Pain

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UNIVERSITY CITY, PHILADELPHIA, Feb. 6 /PRNewswire/ -- The much anticipated launch of http://www.stopmusclepain.com/ was announced by eToims(R) Soft Tissue Comfort Center, LLC, a University City Philadephia-based company that developed Electrical Twitch Obtaining Intramuscular Stimulation (eToims(R) Twitch Relief Method). The site empowers individuals with all types of neuromuscular pain, including back pain (the second most common neurological ailment in the U.S.), myofascial pain, and fibromyalgia, by disseminating information on eToims(R), as well as general and specific topics on the role of muscles and nerves in upper and lower body pain. eToims(R) is the only neuromuscular pain treatment that targets the mediate cause of pain at its origin, the nerve-muscle junction.

Pioneered at the University of Pennsylvania School of Medicine by Jennifer Chu, M.D., Emeritus Associate Professor with more than 30 years of clinical research in Physical Medicine and Rehabilitation, eToims(R) applies very brief, noninvasive electrical stimulation at the junction of the involved nerve and muscle, to elicit abrupt "twitch" muscle contractions to individual muscles. These twitches perform local exercise and scientific massage from within the muscle. The inability of common pain therapies to stimulate neuromuscular junctions explains why long-term pain management has for so long remained an unsolved mystery. With no downtime involved, eToims(R) Twitch Relief Method is an ideal treatment for those employed in high-performance, high-stress occupations such as athletics, entertainment, business ownership, law, and finance.

While the noninvasive eToims(R) technology (discovered in 2006) evolved from neuromuscular pain twitch relief work that began in 1990, eToims(R) has roots in the 5,000 year-old tradition of acupuncture. However, instead of rebalancing altered energy, eToims(R) attempts to restore to "normal" changes found in involved pathologic muscles associated with pain by ending:

(1) traction on selective pain-producing structures, (2) local muscle/nerve lack of oxygen by increasing inflow of intramuscular blood carrying oxygen and other nutrients, and (3) pain producing accumulation of local muscle tissue wastes by increasing outflow of fluids carrying these wastes.

Dr. Chu, President/CEO of eToims(R) Soft Tissue Comfort Center, LLC explains "Of the nearly 100 patients treated thus far ranging from 10-82 years of age with pain symptoms lasting from one month to as long as fifty years, 85% of eToims(R) patients continue to receive treatments after returning for more than 3 sessions. This is an encouraging statistic as patients pay for the procedure as an out-of-pocket expense, with their willingness to return weekly clearly illustrating the effectiveness of eToims(R) in improving quality of life." Please visit http://www.stopmusclepain.com/ for more information.

eToims Soft Tissue Comfort Center, LLC

CONTACT: Jennifer Chu, M.D. of eToims Soft Tissue Comfort Center, LLC,
+1-215-387-0550, +1-215-387-0556 (fax)

Web site: http://www.stopmusclepain.com/

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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